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SEO Value Calculator
How much is the value of a position in Google's search results worth to your business?
The SEO Value Calculator
provides an estimate you can use as a guide. Now if you decide to pay a SEO company or consultant to
provide a better position in Google, you can estimate the potential value against the
cost of the service.
Page Position
Select the number from 1 to 20. By default Google provides 10 results per page. The second
page starts at position 11 and goes through to 20.
Monthly Searches
The Monthly Searches for a keyword your interested in
is freely available from the Google Adwords service.
Conversion Rate
The conversion rate is the percentage of people who reach your site and a some point become a
customer. You can estimate this value or determine through your site statistics
the number of people reaching your site from Google and then determine the percentage of
those people who then become a customer. The default for the SEO Value Calculator is set at 1%. This
is a conservative figure. A figure recently stated on the internet was 1.5%.
Customer Value
As a business owner you should know the value of a typical customer over the lifetime of that customer to
your business. You need to work out how much per month a customer is worth to you. If a customer only purchases
once then use this as the yearly value and divide by 12 to determine the monthly value. For long term
customers work out the monthly value. The SEO Value Calculator aims to provide you a guide over a year. For
longer period you'll need to estimate the value yourself.
SEO Value Month/Year
The result from this calculater is an estimate of the value of new customers to you business for a month and
for a year. The yearly value is the monthly value multiplied by 12 and is provided for
convenience.
Customers per month
This number is the number of customers per month. When this number is less than one it means it will
take more than a month to get a customer.
Months to aquaire
The Months to aquire is the number of months to aquire a customer.
month.
Clicks per month
This is the expected number of clicks per month. This figure has been added to make it easier
to compare with Google's adwords. By comparing the cost to acquire business using SEO and organic
position to paying for Google adwords you can determine which approach costs less.
Disclaimer
This calculator comes with no warranty expressed or implied.
The calculator is only for informational
purposes and is not guaranteed to be error free.
Credit
This calculator is based on the information from the information shared in this post on Search Engine Watch.
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More calculators and web apps can be found at
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